TMU Tennis

For this project, I designed the official logo and visual identity for the TMU Tennis team, drawing from the university’s colours to create a bold, energetic, and community-driven brand. I developed both the primary logo and the official team apparel, designing hoodies that reflected the team’s spirit and cohesion. Beyond the official work, I also explored conceptual designs for tennis bags, t-shirts, and stadium merchandise to expand the brand’s application across different touchpoints. This project highlights my skills in branding, apparel design, logo creation, visual system development, and my ability to extend a brand vision into broader experiential and merchandise concepts.