Burger King Activation

Self-initiated concept project for Burger King, aimed at repositioning the brand for Gen Z. Led full-cycle work: deep research analysis, brand and audience profiling, creative ideation, experiential activation design, social media campaign development, and apparel collaboration strategy. Delivered a comprehensive solution blending authenticity, culture, and bold storytelling under the unifying idea: “Because Fire Is Better.”

Disclaimer:
This is a self-initiated concept project. I was not contracted by Burger King or Patta to create this work. The project was developed independently based on a publicly available brief for the purpose of creative exploration and skill development. I do not claim ownership of any Burger King or Patta brand assets used. All trademarks, logos, and brand elements are the sole property of their respective owners.